PEMRA has put restrictions on TV ads with Indian actors, characters Post-Kashmir Issue
Pakistan Electronic Media Regulatory Authority has prohibited Pakistani television channels from airing advertisements that feature Indian actors and characters. PEMRA has taken this step after tension escalated between Pakistan and India over the Kashmir issue.
PEMRA has now invoked Section 27 (a) of its ordinance of 2002 and amended in 2007. According to the latest notice issued by PEMRA, Indian actors or characters are now prohibited from being aired on electronic media.
In the wake of recent escalation in tension between the two neighboring countries on Kashmir issue, Government of Pakistan has announced to celebrate Independence Day on August 14, 2019 as ‘Kashmir Solidarity Day’, however at the same time, advertisements produces in India carrying Indian actors/characters/talent are being aired on Pakistani media, negating the state policy.
Prohibition of TVCs produced in India / carrying Indian talent pic.twitter.com/IOtZrqzcfi
— Report PEMRA (@reportpemra) August 14, 2019
The statement included 11 multinational brands whose content was banned from running on Pakistani television with immediate effect.
It was found that ads on soaps, washing powder, shampoo, body spray, noodles, face wash are all produced by multinational companies.
PEMRA said that this ban will stay in place until the ads are replaced by ones produced in Pakistan and which are approved by it. PEMRA can take legal action and suspend the TV channel’s license.
View this post on Instagram
On August 14, 2019 Pakistan Electronic Media Regulatory Authority (#PEMRA) has banned the television commercials of all brands which have been produced in #India or star Indian talent due to the current political tension between Pakistan and India. #kashmirbleeds #kashmircrisis #kashmir #standwithkashmir #kashmirdiaries #voiceofnews1 #voiceofnews#instavoiceofnews1 @ptiofficial @imrankhan.pti @political.pen #indianheldkashmir #IndianOccupiedKashmir @92news_official @ptvnewslive @abcnews
A few days back, the Government of Pakistan decided to formulate a policy to ban all sort of Indian content in the country over Kashmir dispute.
Special Assistant to Prime Minister on Information Firdous Ashiq Awan announced that no Indian movie will be screened in Pakistani cinema or any channel. She added that a policy is being formulated to ban every sort of Indian cultural content in Pakistan.
On the other hand, famous Indian singer Mika Singh has been banned from any sort of performance in India forever after he performed at Former President Gen. Pervez Musharraf’s relative’s wedding in Karachi.
These steps have been taken by the authorities on both sides of the border over the ongoing Kashmir Issue. More such cases can be seen in the future if the tension escalates between Pakistan and India in the future.