‘Radio in Pakistan: Past, Present and Future’ A panel discussion was held at Iqra University North Campus with major personalities from the radio industry of Pakistan
Radio is often considered a ‘dying’ medium in Pakistan despite the fact that it has been an integral part of Pakistan right from its inception. After all, it was Mustafa Ali Hamdani, who broke down the news of Pakistan’s independence from British India, on the radio, on 14th August 1947.
While today’s youth knows about almost every new innovation in technology, they will end up laughing at you if you ask them whether they listen to the radio or not. To discuss the importance of radio and what the future holds for radio in the country, three respected personalities from Pakistani radio broadcasting industry were asked to be the panelists at Iqra University North Campus on 17th April 2019.
It was organized by the students of History of Film & TV and hosted by the course instructor Mr. Danish Maqsood.
“The panelists were: Mehboob Sarwar, Program Manager at Radio Pakistan. Zulfiqar Ali Shah, CEO of HOT FM 105 and everyone’s favorite senior RJ at City FM 89, Sundus Rasheed.”
The panelists were: Mehboob Sarwar, Program Manager at Radio Pakistan. Zulfiqar Ali Shah, CEO of HOT FM 105 and everyone’s favorite senior RJ at City FM 89, Sundus Rasheed. The panel started at 10 am in the morning and the first topic that was discussed was the history of radio in Pakistan.
The three panelists talked about how radio has been an imperative part of Pakistan since its formation. It was present when no other medium was. They also discussed the threats to the radio industry or lack thereof, in the upcoming years considering the rise of other digital mediums like streaming services.
All the information being shared by the panelists was new to the students and that is precisely why everyone listened to the panelists with keen attention.
The event ended with a Q&A session where students shared their misconceptions regarding the radio industry followed by shield distribution and some refreshment for the panelists.