Pakistani Fashion Brands Give Us Massive Nostalgia!

Pakistani Fashion Brands Striking Reminiscence in Their Brand Campaigns Give Us Massive Nostalgia!

Image Courtesy: Ethnic by outfittrs

Pakistani Fashion Brands very well know how to up their game!

Whether it is a celebrity endorsement or a Corporate Social Responsibility strategy, Pakistani Fashion Brands are always there on top. From Social Media to TV ads, brands are deliberately making use of all platforms to capture the audience.

And each collection has an analogy of its own that relates to the targeted market’s psychology.

This year unfolded many brand campaigns that took us back into the past. Many brands compel us to remember Eid as that time of the year when family reunion occurs.

Pakistani Fashion Brands Striking Reminiscence in Their Brand Campaigns Give Us Massive Nostalgia!
This strategy was led by brands like Zara Shahjahan and Generation PK that know how to approach the audience.

And then, many other brands came up with their own versions of reminiscent campaigns.

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A lot of brands are indulging the grandmothers as well as part of the Eid Campaigns.

Pakistani fashion brands are coming up with campaigns that long for the lost Eid celebrations

This is complemented with designs and patterns that depict the rich Pakistani culture and long-lost Pakistani fashion. This strategy is used to strike out the monotonous brand campaigns that the audience experience in the last few years.

Jammed with the idea of bygone appeal, most of the campaigns are set to re-explore the forgotten Eid times.

All in all, most of the brands smartly manipulated and dragged the audience by hitting the nostalgia at the right time, in the right way.

Let us know what you think!



Tooba Malik

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