Khaadi’s Independence Day tribute cuts across hate to deliver the message of love and national unity this 14th August.
With 14th August around the corner, the patriotism among Pakistanis is on its peak these days. To celebrate the 73rd Independence Day with more passion and zeal, many brands are coming up with campaigns and tributes to express their love and gratitude towards our motherland.
Famous clothing brand Khaadi has once again taken a lead with it’s 14th August campaign this year. With aims to promote the message of harmony, Shuja Haider has revived the classic ‘Jug Jug Jiye Mera Pyaara Watan’.
The music maestro Abida Parveen adds more charisma to this iconic song with her powerful vocals. Not just that, Khaadi’s Independence Day tribute starts with Allama Iqbal’s famous ‘Lab Pe Aati Hai Dua’ and its nostalgic vibes will definitely give you goosebumps!
The music video revolves around the message of love and national unity. Pakistan is home to people who believe in different religions and follow different cultures. This cultural diversity is what makes Pakistan even more beautiful.
Khaadi’s Independence Day tribute is all about acknowledging the role minorities play in making this proud and prosperous. And also, to tell them that we all are one under the starry flag!
The inclusive union of skin colors, languages and beliefs is what promises a proud, prosperous Pakistan and will make us all hum in harmony ‘jugg jugg jiay maira pyaara watan’- a wish, a prayer, a song. A song of unity, of togetherness.
Watch Khaadi’s Independence Day Tribute below!
Shuja Haider has done an exceptional job to revive this iconic song which was lost somewhere down the memory lane. The composition of this song seems handmade for the powerful vocals of Abida Parveen making it even more appealing.
The video features some amazing shots from across the country focusing on the religious and cultural diversity of Pakistan.
Written by Masroor Anwar, ‘Jug Jug Jiye’ was originally sung by Sabiha Khanum. The contrast between the melodious voice of Sabiha Khanum in the first version and the soulful voice of Abida Parveen in the latest rendition is simply awestrucking.
Niaz Ahmed composed the music for the original version and it will still leave you feeling nostalgic and patriotic!