Careem’s New Advertisement Receives Backlash On Social Media

CAREEM’S NEW ADVERTISEMENT IS MAKING PEOPLE LOSE THEIR MINDS!

The popular ride-hailing service Careem may have made our lives easier, but time and again its advertisements have received backlash on social media. These controversial altercations have affected their credibility and their latest billboard regarding their Bike Service rubbed the target market the wrong way.

 CAREEM’S NEW ADVERTISEMENT IS MAKING PEOPLE LOSE THEIR MINDS!

Take a look at Careem’s latest commercial before going down for the comments.

 CAREEM’S NEW ADVERTISEMENT IS MAKING PEOPLE LOSE THEIR MINDS!

The ad features a bride with the tagline inscribed “Apni shaadi se bhaagna hou tou Careem bike karo” (Book a Careem bike if you want to elope from your wedding).

The advertisement seems manipulative to the youngsters, mocking our religious norms and values.

The billboard went viral in a few hours and the Twitterati lost it, due to the atrocious marketing strategy. Some suggested putting a ban on the company for its unethical and immoral approach to market its services while others regarded it as extremely shameful and anti-religious.

An individual indulged Aurat March into the matter, and the guy has a point.

Diversely, Ali Gul Pir; the comedian, seems to have liked the idea.

“Aur acha hai Careem kay sath bhaag Rahi hai, not some Anwar”, he stated.

Previously, Careem was criticized on Twitter for using political slogans for its marketing campaign. However, the Interior Minister Shehryar Afridi asked the CEO of Careem Pakistan to clarify his campaign after which the billboard was removed.

Tooba Malik

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