The popular ride-hailing service Careem may have made our lives easier, but time and again its advertisements have received backlash on social media. These controversial altercations have affected their credibility and their latest billboard regarding their Bike Service rubbed the target market the wrong way.
Take a look at Careem’s latest commercial before going down for the comments.
The ad features a bride with the tagline inscribed “Apni shaadi se bhaagna hou tou Careem bike karo” (Book a Careem bike if you want to elope from your wedding).
The advertisement seems manipulative to the youngsters, mocking our religious norms and values.
The billboard went viral in a few hours and the Twitterati lost it, due to the atrocious marketing strategy. Some suggested putting a ban on the company for its unethical and immoral approach to market its services while others regarded it as extremely shameful and anti-religious.
— 𝑫𝒓 𝑴𝒖𝒉𝒂𝒎𝒎𝒂𝒅 𝑨𝒍𝒊 𝑨𝒇𝒛𝒂𝒍 (@DrAliBaba007) March 18, 2019
شادی کے خلاف جنگ !
کے سنگ pic.twitter.com/LKJjCnnSQb
— سید واجد علی شاہ (@SWASPAK) March 18, 2019
— Abdul Aziz Khan Yousafzai (@AAKhanYousafzai) March 18, 2019
— Muhammad Junaid (@search_geek) March 18, 2019
— HaniaAmir (@haniaheheamir) March 18, 2019
— VEENA MALIK (@iVeenaKhan) March 18, 2019
— Ansar Abbasi (@AnsarAAbbasi) March 18, 2019
— Syed Muhammad Ubaid Raza 🇵🇰 (@SyedMuhammadUb3) March 18, 2019
An individual indulged Aurat March into the matter, and the guy has a point.
#Careem is actually supporting Aurat March just to target women market!!!!
— Bilal Altaf (@Techlegram) March 18, 2019
Diversely, Ali Gul Pir; the comedian, seems to have liked the idea.
“Aur acha hai Careem kay sath bhaag Rahi hai, not some Anwar”, he stated.
I don't understand how people can be triggered by free will. Usko nahi kerni shadi, would bhaag Rahi hai, tumhay Kya hai? Aur acha hai #Careem Kay sath bhaag Rahi hai, not some Anwar @CareemPAK pic.twitter.com/EecqznNMmy
— Ali Gul Pir (@Aligulpir) March 18, 2019
Previously, Careem was criticized on Twitter for using political slogans for its marketing campaign. However, the Interior Minister Shehryar Afridi asked the CEO of Careem Pakistan to clarify his campaign after which the billboard was removed.